As people move to shopping online and enjoying trying on their clothing in the comfort of their home, more and more people are abandoning the mall. That includes mall mainstay, Victoria’s Secret, which plans to close 53 of their mall stores this year.
L Brands, which also owns Bath and Body Works, cite poor holiday sales and the advent of internet lingerie retailers like Thirdlove and Adore Me for the poor sales performance.
Bath and Body Works however, continue to perform really well and have seen an increase in sales.
No word yet as to whether the Victoria’s Secret store in the River Hills Mall will be affected by the closures.